Launched in September, the product responds to advances in genetics, farm management, and nutrition that have continued to improve sow reproductive performance, with many farms in Vietnam now recording more than 14 piglets per litter. However, sow milk production does not necessarily increase at the same rate, making it challenging to fully meet piglets’ nutritional needs during their first weeks of life.

In addition, smaller or later-born piglets may be disadvantaged when competing for their mother’s milk, increasing the risk of nutritional deficiencies. This can slow growth, increase the risk of digestive disorders, affect weaning weight, and ultimately impact the efficiency of the entire production cycle.

According to Greenfeed, the period from birth to weaning is a critical stage during which piglets’ digestive and immune systems, as well as their ability to metabolise nutrients, develop rapidly.

Greenfeed rolls out early-life nutrition solution for piglets
Photo: Greenfeed

Ensuring adequate nutrition during this period can improve feed utilisation, reduce the pressure associated with disease treatment, and support long-term farming efficiency. G.Nutri Premium was developed based on research in Nutrigenomics and Microbiome, combining prebiotics, probiotics, synbiotics, organic trace minerals, and acidification technology. The formulation is designed to support the establishment of beneficial gut microbiota, maintain digestive balance, and enhance nutrient absorption.

Designed to replicate the composition and characteristics of sow’s milk, G.Nutri Premium provides high-quality protein, easily digestible energy, and essential nutrients for piglets from birth to weaning.

According to Greenfeed, combining targeted nutritional supplementation with improved nutrient absorption can support growth performance, improve herd uniformity, and establish a stronger foundation for subsequent stages of production.

Greenfeed has demonstrated the strong performance of G.Nutri Premium under practical farming conditions.

A study conducted on suckling piglets showed that those receiving G.Nutri Premium at the recommended dosage achieved an average weaning weight of 6.62 kg per piglet, approximately 12 per cent higher than the group that did not receive supplemental milk.

Average daily weight gain from three days of age to weaning reached 234.6g per piglet per day, approximately 17 per cent higher than the non-supplemented group. The study also recorded a 20.1 per cent reduction in the incidence of diarrhoea among piglets receiving G.Nutri Premium compared with those not receiving supplemental milk.

Positive results were also observed at Greenfeed’s customer farms. Piglets receiving G.Nutri Premium achieved an average weaning weight of 6.9kg per piglet, 8 per cent higher than the group without supplemental milk. Average daily weight gain from three days of age to weaning increased by 11 per cent, while the pre-weaning mortality rate was maintained below 2.3 per cent, lower than that of the group without supplemental milk.

Greenfeed rolls out early-life nutrition solution for piglets
Proper early-life nutrition sets the foundation for healthy piglet growth. Photo: Greenfeed

As the livestock industry moves towards higher productivity and more sustainable production, G.Nutri Premium aims to help farmers optimise growth performance, improve herd uniformity, and enhance production efficiency from the earliest stage of a piglet’s life.

Greenfeed said it will continue investing in research and development of science- and farm-based nutritional solutions to improve production efficiency and promote greener, healthier, and more sustainable livestock farming.

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During two gala nights at the international culinary event 100 Flavours on November 26 and 28, 13 Michelin-starred chefs crafted elevated fine-dining menus inspired by premium Vietnamese ingredients.

Greenfeed secures hat-trick of sustainability awards Greenfeed secures hat-trick of sustainability awards

Greenfeed has strengthened its sustainability credentials with recognition from three prestigious domestic and international awards in June.

Greenfeed retains spot among best companies to work for in Asia Greenfeed retains spot among best companies to work for in Asia

On July 9, Greenfeed was named among ‘Best Companies to Work for in Asia’ at the HR Asia Awards 2026 for the second consecutive year.

Greenfeed Vietnam named among Best Workplaces in Asia 2026 Greenfeed Vietnam named among Best Workplaces in Asia 2026

Greenfeed is the first and only Vietnamese agriculture-food company to be recognised among the Best Workplaces in Asia 2026 in the large enterprise category by Great Place to Work.

Over the past 35 years, the newspaper has become much more than a business publication. It has served as a trusted companion to Vietnam’s economic transformation, documenting the country’s remarkable journey from an emerging market to one of Asia’s most dynamic investment destinations.

VIR’s content quality and its evolution over the years
Photo courtesy of Baker McKenzie

From the perspective of the Singaporean business community, VIR’s strength has always been its ability not only to report developments, but also to explain the policy, market, and institutional context behind them. This depth of coverage has helped investors understand not just what is happening in Vietnam, but why it matters and how it affects business decisions.

Over the years, the newspaper has evolved alongside Vietnam itself. As the economy has become more sophisticated and integrated into global value chains, VIR has expanded from covering investment news to providing deeper insights into regulatory reforms, industry trends, sustainability, technology, infrastructure, and international trade. Its consistent output over the years has made it a valuable source of information for both domestic and international readers. In a business environment where investors assess opportunities and information rigorously, credible journalism plays an essential role in building confidence.

For international investors, including Singaporean companies, VIR has played an important role in communicating Vietnam’s investment story to the world. It has helped showcase the country’s economic ambitions, policy priorities, and sectoral opportunities, while also providing a platform for dialogue among policymakers, investors, chambers of commerce, and local enterprises.

In doing so, VIR has acted as a bridge connecting international businesses with Vietnam’s evolving development agenda and helping foreign investors better understand both the opportunities and practical realities of operating in the market.

Perhaps VIR’s most important contribution has been its role in fostering a shared understanding between Vietnam and the global business community. Investment is not only about capital flows but also equally about trust, understanding, and long-term partnership.

By giving voice to different stakeholders, explaining policy developments, and reflecting business experiences on the ground, VIR has helped create a more informed and constructive investment environment. This has been particularly valuable in strengthening Vietnam-Singapore economic ties and encouraging practical cooperation between businesses from both countries.

Looking ahead, as Vietnam advances towards higher-value, innovation-driven growth, VIR has an opportunity to play an even greater role. Investors will increasingly seek reliable analysis on key issues such as investment reforms, semiconductors, digital infrastructure, renewable energy, environmental, social, and governance standards, etc. At the same time, the rapid rise of digital media, social platforms, and AI will make credibility more valuable than ever.

VIR should continue embracing new technologies while maintaining the high journalistic standard that has earned its reputation. Publications that successfully combine speed, accessibility, and trust will remain indispensable, and VIR is well positioned to continue serving as a trusted bridge between Vietnam, international investors, and the wider business community.

Evolution vital for VIR to stay relevant Evolution vital for VIR to stay relevant

With countries around the world having to deal with a decline in their press industries, Vietnam Investment Review has accelerated its transformation to become more user-friendly via cooperation with outside media agencies and the hosting of talk shows and seminars.

Carrying the torch in Vietnam’s media Carrying the torch in Vietnam’s media

Over the decades, Vietnam Investment Review has provided a platform for players in economics, investment, business, property, finance, technology, and more. But it also offers up a space for diplomacy, and over the years many embassy leaders and other dignitaries from overseas have provided warm words for Vietnam. Here, representatives explain what VIR means to them and offer their view on how the country is evolving.

VIR standing by businesses in sustainable development VIR standing by businesses in sustainable development

Vietnam Investment Review will this week host a recognition ceremony to offer appreciation to both domestic and foreign groups that have supported the country’s sustainable development and corporate social responsibility initiatives over the past five years.

Ford appoints Annaliese Atina as managing director of Ford Vietnam
Photo: Ford Motor Company

The appointment was announced on September 24 and will be effective from December 1. Atina, currently managing director of Ford New Zealand, will relocate to Hanoi and report directly to Andrew Birkic, vice president of Sales and Service at Ford International Markets Group.

“Annaliese brings strong commercial leadership, and a real passion for creating better experiences for customers,” said Birkic, “Her energy and understanding of customers and dealers will be invaluable as Ford Vietnam builds on its momentum. I’m delighted to welcome her to the role.”

As an experienced senior executive with more than 20 years’ leadership experience across automotive, fast-moving consumer goods, telecommunications, and technology, Atina brings a strong combination of commercial leadership, strategic thinking, and stakeholder management, with a proven track record of leading businesses through growth and transformation.

Atina joined Ford New Zealand as managing director and executive director in 2024. During her tenure, she led initiatives to strengthen customer experience, dealer performance, and commercial growth, while developing new revenue opportunities and guiding the business through regulatory change and evolving customer expectations.

Prior to Ford, Atina held senior leadership roles with Vodafone New Zealand and Coca-Cola Amatil, leading large-scale customer, sales, and commercial businesses.

Alongside her executive career, Atina has held governance roles across technology and education and is the founder and head coach of the Ambition Collective, supporting the development of future leaders.

“I’m delighted to be joining Ford Vietnam at an important time for the business,” said Atina. “I look forward to working closely with our employees, dealers, and partners to build on the team’s achievements, strengthen the customer experience and ensure Ford continues to deliver products and services that meet the evolving needs of Vietnamese customers.”

Atina succeeds Ruchik Shah, who elected to leave the company to pursue new opportunities.

“Ruchik made an important contribution to Ford Vietnam, and we thank him for his leadership,” said Birkic. “Vietnam is an important market for Ford, and we are confident in the opportunities ahead. With Annaliese’s leadership and the strength of the local team, we will remain focused on serving our customers, supporting our dealers, and delivering sustainable growth in the market.”

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Vietnamese retailers make strong showing in Asia retail conviction index
Vietnamese retailers make strong showing in Asia retail conviction index. Photo: Nguyen Huong

The index, published by Inside Retail Asia, released in Hanoi on September 29, is based on more than 70,000 consumer interviews across 11 Asian markets, combined with 12 months of continuous data from YouGov BrandIndex through May 31.

The ranking measures the size of a retailer’s customer base and also the extent to which consumers believe in and recommend a brand. This approach highlights the gap between current customers and potential advocates as an indicator of future demand and brand strength.

Vietnamese chains account for seven of the 10 electronics and whitegoods retailers included in the index.

FPT Shop ranks 11th overall, followed by Dien May Xanh at 12th and The Gioi Di Dong at 14th. Other Vietnamese retailers in the top 100 include Viettel Store at 30th, Nguyen Kim at 53rd, Cho Lon at 71st, and MediaMart at 100th.

The results place three major Vietnamese electronics retailers within the index’s top 15, highlighting the strong position of domestic chains in a highly competitive retail segment.

The index points to a combination of physical retail presence, digital engagement and after-sales services as factors contributing to consumer confidence in the category. For electronics and household appliances, where purchases often involve relatively high spending and extended consideration, relationships with customers can extend well beyond the point of sale.

The findings also indicate that advocacy among surveyed Vietnamese consumers can extend beyond the existing customer base, suggesting potential for retailers to convert consumer familiarity and recommendations into future purchases.

The strong showing of Vietnamese electronics retailers contrasts with the broader structure of the regional ranking, where online marketplaces occupy three of the top four positions. The overall list also includes luxury brands, grocery chains, department stores and specialist retailers.

Vietnam’s GO! hypermarket chain ranks 73rd in the overall index. The chain has retained the value-oriented positioning associated with the former Big C network while expanding the range of services and activities available at its stores, including dining and entertainment.

Its inclusion in the top 100 reflects the diversity of retail formats represented in the index, with consumer conviction extending beyond specialist and online retailers to large-format supermarkets and hypermarkets.

According to Inside Retail Asia, conventional retail rankings tend to focus on scale, sales or customer numbers, while the Brand Conviction Index seeks to capture a different dimension of consumer behaviour: whether people are sufficiently positive about a retailer to recommend it to others.

“Conviction is a dimension of brand health that’s often overlooked because it lives beyond the transaction,” said Angela Smith, head of Client Growth – Asia-Pacific at YouGov. “Our BrandIndex data lets us track not just who is shopping with a brand today, but who believes in it enough to recommend it to someone else – and that gap is often where the real growth story sits.”

The index is intended to show how consumer perceptions develop over time, rather than providing a snapshot based solely on current purchasing behaviour.

For Vietnam, the results provide an indication of the strength of domestic retail brands across a category that has undergone rapid expansion in both physical and digital channels.

The prominence of Vietnamese electronics retailers also comes as competition in the domestic market intensifies, with retailers competing on pricing, product availability, omnichannel services and customer support. The findings suggest that consumer advocacy has become an increasingly relevant dimension of retail performance, alongside market share and transaction volumes.

As Asian retail markets become more competitive and purchasing decisions increasingly move between physical stores, online platforms and AI-enabled discovery tools, the ability to build consumer trust and generate recommendations could become more important in shaping future demand.

For Vietnamese retailers, the strong representation in the regional index highlights the extent to which several domestic chains have established recognition and consumer confidence beyond their immediate customer base.

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Local retail sector is poised for another year of solid earnings growth as stronger household spending, rising incomes and resilient business strategies continue to reinforce the industry’s long-term growth outlook.

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AEON Vietnam will open its 10th shopping centre in the country next month, marking its first medium-sized mall in the Red River Delta.

Customs Law amended to advance digital and smart customs
Deputy Minister of Finance Le Tan Can. Photo: chinhphu.vn

On September 10, the Office of the State President held a press conference to announce presidential orders promulgating laws passed by the 16th National Assembly at its first extraordinary session, including the amended Customs Law, which is Law No.11/2026/QH16, passed by the National Assembly on August 23, and will take effect on March 1, 2027.

Deputy Minister of Finance Le Tan Can said that the Customs Law has been amended five times. However, further amendments were considered necessary to redesign customs procedures, develop digital and smart customs systems, strengthen customs management, facilitate trade, and ensure consistency with international rules and related legislation.

The amended law provides a legal basis for redesigning customs management processes, restructuring IT systems, and strengthening interconnected data sharing among ministries, sectors, and local authorities. It also promotes administrative reform and reduces procedural costs, expands decentralisation and delegation of authority to local customs authorities, and encourages voluntary compliance based on taxpayers’ and customs declarants’ levels of legal compliance and risk.

A key focus of the amended law is to simplify administrative procedures and advance digital customs. Customs procedures will be streamlined through revised regulations on customs dossiers, the National Single Window, risk and compliance management, and customs dossier inspections.

The law removes conditions applicable to customs procedure agents and their employees to align with the Law on Investment – No.143/2025/QH15.

It also extends the permitted storage periods for goods kept in bonded warehouses, duty-free goods business locations, and cargo consolidation points, while removing the requirement to apply for extensions. For bonded warehouses and cargo consolidation points, businesses will face fewer reporting requirements, while IT will play a greater role in management.

Inspection and supervision procedures for goods transported under customs supervision will also be simplified. Customs declarants will only need to notify customs authorities, instead of registering the shipment and waiting for customs approval.

The amended law also revises provisions on supplementary customs declarations and authorises the Minister of Finance (MoF) to issue detailed regulations on this matter. The MoF will also be empowered to decide on other special cases eligible for exemption from physical inspection of goods.

The MoF will issue detailed regulations on customs procedures, inspection and supervision for goods exported to or imported through postal and express delivery services.

To reflect actual customs management practices and ensure consistency with relevant legislation, the law adds Article 16a on customs inspection and supervision of goods exported to and imported through e-commerce platforms.

The provision provides a comprehensive legal basis for customs management of goods traded through e-commerce platforms while facilitating cross-border e-commerce activities.

The law also introduces the concept of “duty-free goods business locations” and revises the definitions of “bonded warehouses” and “customs declarants” to reflect commercial practices and align with the Law on E-commerce, the Law on Postal Services and other relevant legislation.

The locations where bonded warehouses, cargo consolidation points, and areas for the gathering, inspection, and supervision of imported and exported goods can be established will be expanded to include free trade zones, logistics centres, concentrated digital technology zones, and industrial clusters.

The amended law also introduces rights and obligations for duty-free goods businesses and responsibilities for competent agencies, organisations, and individuals involved in planning and construction design related to free trade zones.

Another new provision assigns warehouse, yard, and port operators’ responsibility for destroying abandoned goods that cause environmental pollution.

To strengthen inspection and efforts to combat smuggling and trade fraud, the amended law gives customs authorities the power to proactively suspend transit goods where there are clear grounds to suspect that the goods infringe intellectual property rights.

Consistent with this provision, the Law on Intellectual Property has also been amended to empower customs authorities to proactively suspend transit goods suspected of being counterfeit or otherwise infringing intellectual property rights.

The amended law also revises the principles governing post-clearance audits. The time limit for such audits and extensions has been changed from “10 working days” to “no more than 20 days”, with the government tasked with providing detailed regulations on related matters.

Regulations on goods classification codes under lists of goods subject to import and export licences, conditions, and specialised inspection requirements have also been revised to ensure consistency with the commodity codes in Vietnam’s import and export goods classification.

In addition, the law classifies transhipment goods as goods transported under customs supervision. It revises the responsibilities of customs authorities in collecting taxes and other payments to ensure consistency with the Law on Tax Administration, amends regulations on customs valuation of exported goods, and removes provisions concerning tax-suspension warehouses.

The amended law also revises several provisions of the Law on the Organisation of Criminal Investigation Bodies, the Criminal Procedure Code, and the Law on Handling Administrative Violations to ensure consistency with the titles, functions, and responsibilities under the current organisational structure of state agencies.

Vietnam has the scale international brands look for. DataReportal’s Digital 2026 report counted 85.6 million internet users at the end of 2025 – 84.2 per cent of the population – alongside 79 million social media identities.

Reaching those people is the easy part. Getting them to choose a foreign brand over a familiar local one is harder, and that gap is what separates a digital marketing agency in Vietnam that runs campaigns from one that builds a market position.

Competition is intensifying at the same time. The e-Conomy SEA 2025 report from Google, Temasek and Bain & Company estimated Vietnam’s digital economy at $39 billion in 2025, up 17 per cent on-year, with e-commerce accounting for roughly two-thirds of that value. Every point of growth pulls in more local, regional and international players bidding for the same attention.

What everyone is seeing now is a market that is highly reachable and difficult to localise well, making it all the harder to coordinate across the channels where decisions actually happen.

AI-ready digital marketing agency in Vietnam
Vietnamese purchase journeys now span social media, search, marketplaces and messaging platforms. Image: Evato

Vietnamese buyers rarely decide on one channel

A single platform rarely does it for an average Vietnamese consumer. The typical path runs from a TikTok video to a Google search, then to Facebook comments or a marketplace listing to check price and reviews, and finally to a Zalo message, a Messenger chat or a website form. The last step in that sequence is often the one foreign marketing stacks are least equipped to measure.

That makes a single translated landing page and a few paid campaigns an incomplete answer. A working strategy has to specify how Vietnamese users search, what they treat as proof, which platforms carry weight in the category, and what kind of content moves someone from interest to enquiry.

As Vincent On, founder and CEO of On Digitals – a Vietnam-focused digital marketing agency that helps international brands connect with Vietnamese consumers, explains, “Foreign brands usually do not fail in Vietnam because they lack marketing assets, but because their global brand voice does not always match how Vietnamese customers find, compare and trust a brand.”

To support that journey, a local agency should be able to coordinate search engine optimisation, content, pay-per-click, social outreach and website development across Google, Meta, TikTok, Zalo and LinkedIn. Running those channels under one plan is what keeps messaging consistent and reporting readable.

AI-ready digital marketing agency in Vietnam
Foreign brands need local insight, not only translated campaigns, to compete in Vietnam. Image: Evato

AI adoption is accelerating, speed not the constraint

AI is now part of routine business operations in Vietnam. AWS research published in September 2025 – the Unlocking Vietnam’s AI Potential study, conducted with Strand Partners – found that 18 per cent of Vietnamese businesses had adopted AI, up from 13 per cent a year earlier, a 39 per cent increase on-year. The same study found that 74 per cent of adopters still use AI for basic efficiency work.

For marketing teams, that second number matters more than the first. The tools are widely available and cheap, which means speed of production has stopped being a differentiator. What a team does with the output is.

AI-ready digital marketing agency in Vietnam
AI is accelerating marketing production, while local teams remain responsible for interpretation and decision-making. Image: Evato

AI finds the patterns, local teams decide what they mean

AI can cluster keywords, draft ad variations and summarise a competitive set in minutes. What it cannot reliably do is read local context. A product category searched in English in Vietnam often signals a procurement officer at a foreign-invested factory; the same category searched in Vietnamese more often signals a domestic reseller comparing price.

That single distinction changes the keyword list, the landing page and the follow-up channel – and it comes from people working the market, not from a model.

Search behaviour, platform preference, language nuance and buying triggers all vary by industry and by region. AI can surface the pattern. Someone still has to judge which keywords carry real purchase intent, which messages will land with a Vietnamese audience, and which channels deserve the next increment of budget.

On Digitals combines AI-supported workflows with local market knowledge, so foreign companies adapt global strategy to Vietnamese customer behaviour rather than shipping generic AI-generated campaigns.

Most foreign brands do not arrive in Vietnam short of marketing assets. They arrive with brand guidelines, approved messaging, product pages and campaign frameworks – all built for another market.

What is missing is the layer underneath: localised keywords, culturally relevant examples, the right platform mix, and content that answers what a Vietnamese buyer actually weighs before committing.

On Digitals works on that layer, turning global direction into local execution across search, content, paid media and digital infrastructure. The goal is a Vietnam growth system that can be measured and improved over time, not a campaign calendar.

For companies entering or scaling in Vietnam, the practical starting point is a review of current search visibility, paid media opportunities, local content gaps and the conversion path. That review usually shows quickly where local execution will move the number fastest.

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Carlsberg Asia partners with RedNote for regional digital marketing campaign Carlsberg Asia partners with RedNote for regional digital marketing campaign

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More than three decades ago, M.C., a 49-year-old living in Canada, underwent surgery for scoliosis. Over the past year, she had developed severe back pain that radiated down her right leg, forcing her to stop after walking 100 to 200 metres.

After being examined at several major hospitals in Canada and the United States, doctors determined that she had L4-L5 spondylolisthesis, causing spinal stenosis and nerve root compression.

Her case was considered complex because she still had an old spinal fixation system in place. With conventional treatment, the doctors would have had to remove the entire existing system and replace it with a new one.

After doctors explained the significant risks associated with such major surgery while the likelihood of success remained uncertain, M.C. hesitated to undergo the procedure. She continued searching for hope and eventually decided to travel halfway around the world to Vietnam, seeking treatment at FV Hospital.

After directly examining the patient, Dr Tran Luong Anh, specialist level II, head of Neuro-Surgery and Spine Surgery, said “After more than 30 years, the bone has healed and covers almost the entire plate-and-screw system. If we wanted to remove it, we would have to break through the healed bone, making the surgery extremely complex and risky.”

The situation was further complicated by a screw in the right side of the L4 vertebra that had broken long ago, with the fractured portion embedded deep within the vertebral body, leaving no room for placement of a new screw.

Before deciding on surgery, the FV team collaborated with the Pain Clinic to perform a nerve block to accurately identify the source of the pain.

The results showed that her symptoms were actually caused by spondylolisthesis and nerve compression. Because the pain relief provided by the nerve block lasted less than a month, surgery was considered the only optimal solution to preserve the patient’s mobility.

A novel treatment strategy from the FV team of experts

Recognising this as a rare case involving a unique anatomical structure, the FV medical team agreed on a novel treatment strategy: retaining the entire existing plate-and-screw system and adding a new fixation system only to the lower section, thereby minimising tissue damage to the patient. To carry out this plan, the hospital ordered specialised connecting components from overseas because they were not yet available on the domestic market.

Flying halfway around the world to Vietnam for treatment of spinal stenosis (PR)
The surgery was performed with the assistance of a navigation system. Photo: FV Hospital

To place new screws while avoiding the fractured screw lodged deep within the vertebral body, the surgical team used a navigation system.

Based on data from computed tomography images, the system reconstructed the spinal anatomy in 3D in real time, allowing the surgeons to accurately visualise and track the trajectory of the surgical instruments down to the millimetre throughout the procedure.

“Navigation helps us choose a safe trajectory for screw placement and avoid the fractured screw remaining inside the vertebral body. If the screw deviates by just a few millimetres, the patient may require revision surgery or experience impaired mobility,” Dr. Luong Anh said.

A typical surgery for spondylolisthesis takes approximately two hours. However, due to the rare complexity of this case, the procedure lasted longer than expected.

After more than three hours of surgery, the doctors successfully placed four new screws, replaced the artificial disc at the L4-L5 level, and decompressed the compressed nerve root.

Experts urge caution about persistent back pain

After surgery, the patient remained in the hospital for about a week and underwent physical therapy. Her pain gradually improved, and her mobility recovered well. One month after surgery, she was discharged from the hospital and returned to Canada.

Flying halfway around the world to Vietnam for treatment of spinal stenosis (PR)
The patient’s letter to Dr. Tran Luong Anh sent before returning home. Photo: FV Hospital

According to Dr. Luong Anh, people should not ignore persistent back pain, pain radiating down the legs, or difficulty walking or standing for extended periods.

These symptoms may be warning signs of serious conditions such as spondylolisthesis, spinal stenosis, or nerve compression. In patients with a history of spinal surgery, anatomical changes over time can make subsequent treatment much more complex. Early diagnosis and timely intervention at reputable healthcare facilities are key to protecting mobility and quality of life.

For more information about the treatment of spinal conditions at FV Hospital, readers can visit FV Hospital at 6 Nguyen Luong Bang street, Tan My ward (formerly District 7), Ho Chi Minh City, or call (028) 35 11 33 33. FV accepts Vietnam’s public health insurance, private health insurance, and offers instalment payment options for hospital bills.
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A 42-year-old pharmacist diagnosed with stage 3A lung cancer involving major blood vessels made a rapid recovery after doctors at FV Hospital successfully removed the tumour using the Da Vinci Xi robotic surgery system.

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Non-smoker diagnosed with early-stage lung cancer during routine health check-up Non-smoker diagnosed with early-stage lung cancer during routine health check-up

Chev Cheng, a 54-year-old Cambodian, was diagnosed with early-stage lung cancer during a routine health check-up and successfully treated with robot-assisted surgery using the da Vinci Xi surgical system at FV Hospital, avoiding chemotherapy and radiation therapy.

Institutional reform does not create competitiveness overnight, but it can build the confidence businesses need to make long-term investments.

More than three decades of development among Vietnamese private enterprises shows that as the business environment becomes increasingly transparent, the private sector gains greater room to build its internal capabilities, invest for the long term and gradually strengthen its competitiveness.

If fair rules in sport motivate athletes to continually push beyond their limits, a healthy competitive business environment similarly gives companies the confidence to invest in technology, innovation and long-term strategies.

Through policy recommendations submitted to the government over the years, Vietnam’s private business community has shown that what it needs is not preferential treatment or privileges, but a transparent, stable and consistent business environment where every player can grow on the strength of its own capabilities.

“Businesses do not need preferential treatment; they need a stable, predictable, transparent and fair environment; they need their business and property rights to be protected; they need streamlined administrative procedures and a consistent policy implementation system from the central to local levels. Reform only truly matters when it delivers tangible results,” said Nguyen Duy Hung, member of the Board of Directors at Tan Hiep Phat Beverage Group, one of the leading fast-moving consumer goods (FMCG) businesses in the country.

Established in 1994, just a few years after the Law on Enterprises expanded the space for the private sector, Tan Hiep Phat was among the businesses that came of age alongside the country’s reform drive. More than three decades later, Tan Hiep Phat has become the only Vietnamese firm among the top five leading beverage companies in Vietnam.

The journey of companies such as Tan Hiep Phat, therefore, serves as a reflection of the relationship between the business environment and the process of building internal capabilities within the private sector.

Hung uses the metaphor of “where the soil is fertile, birds will come to nest”: when confidence is strengthened, “flows of knowledge, talent, technology and legitimate aspirations for prosperity will naturally find their way in.”

From reform to resilience: How Vietnamese businesses build long-term strength (PR)
Nguyen Duy Hung, member of the Board of Directors at Tan Hiep Phat. Photos: Tan Hiep Phat Beverage Group

But reform only creates the space for development. Opportunities become competitive advantages only when businesses have the determination to invest in capabilities that form a lasting foundation.

Building internal strength through manufacturing and technology

According to the Vietnam Private Economy Report and Provincial Competitiveness Index 2025, Vietnam’s private economic sector currently provides jobs for approximately 26 million people, equivalent to 50.2 per cent of total employment nationwide.

Behind this scale lies the production capacity accumulated over many years by millions of businesses, with leading companies playing an important role in shaping supply chains, creating jobs and generating spillover effects across other parts of the economy.

According to Nguyen Van Viet, chairman of the Vietnam Beer – Alcohol – Beverage Association (VBA), persistent investment in modern production technologies and quality control in line with international standards not only enables businesses to provide consumers with quality products at reasonable prices, but also helps raise standards across the beverage industry and strengthen the competitiveness of domestic companies.

From reform to resilience: How Vietnamese businesses build long-term strength (PR)
When a manufacturing company makes long-term investments, the value it creates extends beyond the company itself, spreading throughout the wider ecosystem

Tan Hiep Phat is an example of this process of accumulation. Nearly two decades ago, when most of the market was still using conventional filling technology, the company chose to invest in an Aseptic filling system from Germany – a technology requiring substantial investment and stringent operating standards.

Aseptic technology enables the product and packaging to be sterilised separately before filling in a sterile environment, helping control product quality and safety without the use of preservatives to extend shelf life.

From reform to resilience: How Vietnamese businesses build long-term strength (PR)
Aseptic filling technology requires stringent technical operation and a long payback period

This was not simply a technology decision, but a decision to invest in long-term capabilities. The substantial investment required, stringent technical operating requirements and longer payback period made it far from an easy choice.

In return, Aseptic technology has become one of the key foundations that have enabled Tan Hiep Phat to build its manufacturing capabilities and develop its core products over the years.

More importantly, the company did not stop at adopting the technology. Through continuous operation and improvement, Tan Hiep Phat has gradually built up its capabilities, mastered the technology and worked with international partners to develop solutions better suited to Vietnam’s climate, raw materials and consumer needs.

Over more than 30 years, the company has continuously reinvested in its production capabilities, gradually building a system of four manufacturing clusters in the country’s key economic regions – Ninh Binh, Danang, Ho Chi Minh City and Can Tho – with 12 Aseptic filling lines and total investment exceeding $300 million.

The company has also brought its products to demanding markets such as France, the Netherlands, Australia and Canada by meeting globally-recognised standards including the Food and Drug Administration, Halal, ISO and HACCP.

These figures reflect more than the scale of investment. More importantly, they represent a decades-long process of building capabilities – a process that is still ongoing at Tan Hiep Phat.

In 2025, the company decided to invest an additional $100 million in next-generation production lines to enhance its manufacturing capacity and meet growing market demand. As the company has expanded, so have tens of thousands of partners across its supply chain matured and grown alongside it.

Seen through this lens, Tan Hiep Phat is more than simply a beverage company. Behind every bottle of Zero Degree Green Tea, Dr Thanh Herbal Tea or Number 1 Energy Drink lies an extensive economic ecosystem spanning farmers in raw-material growing regions, packaging companies, logistics providers and technology partners, through to distributors and retailers across the country.

This is also how the capabilities of individual businesses are transformed into the capabilities of an entire industry. And as more Vietnamese companies choose to invest in capabilities rather than pursue short-term growth alone, today’s private-sector investments will become part of Vietnam’s comprehensive productive capacity and economic competitiveness in the future.

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In early October, Tan Hiep Phat, Vietnam’s leading beverage manufacturer, in collaboration with the Red Cross Society of Hau Giang Province, awarded 200 scholarships, each worth VND1 million ($39.54) to disadvantaged students.

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Overcoming challenges, many beverage businesses have affirmed their breakthrough with synergy coming from a chain of links that have been persistently built over decades.

Globally, AI adoption is outpacing workforce readiness. Nearly three in four organisations have deployed or are piloting AI, yet only 18 per cent report that most of their workforce has joined AI reskilling or upskilling programmes. Asia-Pacific faces a similar challenge with 74 per cent of organisations deploying or piloting AI, but only 21 per cent believe they can effectively recruit and retain enough AI-skilled talent.

Vietnam reflects this broader regional trend. The country aims to rank among the world’s top 30 nations in data exploitation and AI development by 2045, yet adoption remains uneven. ITViec’s 2025 Survey found that 73 per cent of surveyed companies in Vietnam had integrated AI to some extent, while only 13.8 per cent had reached scaled or full adoption. At the same time, Amazon Web Services (AWS)’s 2025 Research found that 55 per cent of adopters cited lack of digital skills as the main barrier to expanding AI use.

These findings highlight that AI transformation is not just a technology deployment exercise. Organisations that thrive will be those that redesign work around effective human and AI collaboration, supported by the right skills, role clarity, governance and sustained change management.

AI changes tasks before it changes jobs

The key workforce question is not whether AI will replace jobs, but how it will reshape the tasks that make up those jobs, how it will be automated, augmented or kept deeply human. Most roles comprise multiple tasks, and AI will affect those tasks differently, and they will change at different speeds.

In Vietnam, the International Labour Organisation estimates that 20.8 per cent of employment, equivalent to 11.5 million jobs, is potentially exposed to generative AI. However, only 1.8 per cent of jobs fall into the highest exposure category, suggesting that AI is more likely to transform tasks within existing roles than drive widespread occupational displacement.

This distinction is important because workforce planning therefore needs to move from broad job titles to understand how individual tasks are changing and task-level analysis. In customer service, AI may support ticket routing, response drafting, knowledge retrieval and reporting, while enabling employees to focus more on complex problem-solving cases, relationships, judgment and service recovery. In software development, AI may reduce time spent on routine and repetitive coding while increasing the importance of architecture, quality assurance, validation, system integration and higher-value problem solving.

Workforce readiness is the ROI multiplier

AI value depends on how well organisations redesign the system around the tool. Too often, deployment is measured by activity: logins, prompts or tools rolled out. Yet activity alone is not impact.

The challenge is that technology evolves in months, while skills, job architecture, performance systems, learning infrastructure and culture can take years to adapt. When adoption outpaces readiness, return on investment can stall, usage can plateau and risk or resistance can increase.

Workforce resilience will decide Vietnam’s advantage in the age of AI
Technology evolves in months, while skills, job architecture, performance systems, learning infrastructure and culture can take years to adapt. Photo: Aon

Leaders should therefore view AI readiness as an integrated people strategy built on four pillars: skills and learning, job design and job architecture, metrics and incentives, and governance and trust. Together, these pillars connect AI investment to business priorities, not just experimentation.

What leaders should do now

During the Aon’s Vietnam HR Insights Seminar in Hanoi on August 4 and in Ho Chi Minh City on August 8, people professionals and specialists from over 100 organisations across Hanoi and Ho Chi Minh City got together and discussed ưhat a typical AI workforce transformation journey should look like.

Identify where AI can create the highest business value. Not every workflow needs AI, and not every use case deserves equal investment. Leaders should prioritise areas where AI can improve productivity, quality, customer experience or decision speed.

Quantify the workforce impact. Organisations need to map how AI will reshape roles and tasks, identify automation risk and pinpoint new value-creating activities.

Redesign work before scaling tools. Automating old workflows can create fragmentation and anxiety. Redesigning jobs, processes and operating models clarifies what AI should do, where human judgment matters and how to avoid bottlenecks or disruption across the value chain.

Build structured reskilling pathways. Training should not be generic. It should be role-based, practical and linked to future skills, career paths and redeployment opportunities.

Align governance and incentives. If employees are expected to use AI responsibly and productively, performance systems, leadership behaviours and governance guardrails must reinforce that expectation.

Create a credible transition path for people. AI workforce transformation will succeed only if employees understand how their roles will change, what support they will receive and how they can stay relevant. Employee communication and wellbeing should be prioritised throughout the journey.

Workforce resilience will decide Vietnam’s advantage in the age of AI
People professionals and specialists across Hanoi and Ho Chi Minh City got together at Aon’s Vietnam HR Insights Seminar 2026. Photo: Aon

Vietnam’s AI opportunity is real, but the next phase depends on whether organisations can turn national ambition into workforce readiness and business execution.

For Vietnam’s employers, the strategic question is no longer, “How fast can we adopt AI?” It is, “How ready is our workforce to use AI to create measurable business value?” The companies that answer with discipline will move beyond pilots, reduce risk and build a more adaptable workforce for the future.

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Hanoi welcomes education leaders from across Asia for GALTI 2026
Hanoi welcomes education leaders from across Asia for GALTI 2026 (Photo: UNIS Hanoi)

Heads of school and board chairs from leading international schools across Asia convened for the opening of the Governance as Leadership Training Institute (GALTI) 2026 at United Nations International School of Hanoi (UNIS Hanoi).

Hosted from September 10-12, the three-day Institute brought education leaders from cities including Beijing, Guangzhou, Hong Kong, Kuala Lumpur, Seoul, Singapore, and Taipei to Hanoi. Together, they explored how school boards and senior leaders can govern responsibly, strengthen institutional leadership and prepare their schools for a rapidly changing future.

This year’s Institute marks GALTI’s tenth anniversary and focuses on the theme “Future-ready governance: Governing with purpose and responsibility in an AI-shaped world.”

The participation of Vietnamese education leaders creates an important opportunity for dialogue between national and local education authorities and international school leaders from across the region. It also reflects Hanoi’s growing role as a centre for educational exchange, innovation and leadership.

“Education leaders from across the region will see in Hanoi what our community sees every day: Vietnam is not simply responding to the future of education; it is helping to shape it,” said Dr Liz Gale, head of school at UNIS Hanoi.

“Governance in an AI-shaped world is not a challenge that any one school can address alone. We are proud to bring boards and heads together at UNIS Hanoi to learn from one another and consider how schools can use emerging technologies responsibly, ethically and in the best interests of students.”

As part of the official opening, participants attended a keynote session examining the responsibilities of school leaders and governing boards in responding to artificial intelligence. The session considered how schools can embrace innovation while protecting student wellbeing, academic integrity, equity, and the human relationships at the centre of education.

Students also played an active role in welcoming delegates to UNIS Hanoi. Student representatives led campus tours and share their perspectives on how artificial intelligence is influencing their learning and their hopes for the future of education.

Hanoi welcomes education leaders from across Asia for GALTI 2026
Ngo Thi Diep Lan, vice head of the Private and Foreign-Invested Education Department (middle) took a photo with Dr Liz Gale, head of school (left) & Maria Chung, board chair at UNIS Hanoi (Photo: UNIS Hanoi)

“Decisions made at the governance level shape the future of a school,” said Rami Madani, head of school at the International School of Kuala Lumpur and facilitator of GALTI 2026.

“Bringing boards and heads from across Asia together at UNIS Hanoi allows us to examine difficult questions openly, learn from one another and strengthen education across the region.”

GALTI is designed as a working institute rather than a traditional conference. Through keynote discussions, practical workshops, and scenario-based sessions, Board members and Heads of School examine areas including responsible AI governance, crisis leadership, head–board partnerships, strategic decision-making, and effective governance practices.

Participants will leave the Institute with practical resources that they can adapt for their own schools, such as governance frameworks, Board agendas, leadership dashboards, professional-development plans, and partnership agreements.

Beyond regional governance, since 2020, GALTI has directly supported local educational development through the UNIS Hanoi Learning Together Fund. Financial contributions generated from the Institute fund Learning Together Vietnam, an annual, not-for-profit education conference which brings together hundreds of Vietnamese and international educators working across Early Years to Grade 12 to learn from one another, exchange innovative classroom practices, and collaborate to advance education across Vietnam.

By hosting GALTI 2026, UNIS Hanoi continues its long-standing role as a bridge between Vietnam’s education community and international schools across Asia. The gathering supports the exchange of knowledge, strengthens professional relationships and reinforces Hanoi’s position as a place where regional education leaders come together to learn.

The Governance as Leadership Training Institute brings together international school Heads and governing Board members to strengthen school governance and the Head–Board partnership. Established in 2014, GALTI celebrates its tenth anniversary in 2026. The Institute is grounded in the principle that strong school governance depends on a purposeful partnership between a school’s Board and its Head of School.

UNIS Hanoi is one of only two United Nations schools in the world, offering the full International Baccalaureate continuum to a diverse student body representing over 65 nationalities. A pioneer in international education in Vietnam, UNIS Hanoi combines academic excellence with a mission-driven ethos to inspire lifelong learners who will create a more peaceful and sustainable world.

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