Since October, CHIN-SU and Nam Ngu products have been available at global retail giants Costco in the US and South Korea, and Woolworths in Australia. The move reflects Vietnam’s growing presence in the fast-moving consumer goods (FMCG) sector and the rising competitiveness of locally developed brands on the global stage.

Masan Consumer, a member of Masan Group, is among Vietnam’s leading FMCG companies. It operates a closed-loop production chain – from raw materials to finished products – that adheres to international standards for quality management and food safety. Central to its innovation capacity is the Consumer Innovation Centre (CIC), which focuses on research and development (R&D) driven by a deep understanding of consumer preferences and shopping behaviour.

MCH’s strategy is built on three pillars: premiumisation, out-of-home consumption, and R&D. Each year, CIC develops over 100 new initiatives, many of which have shaped modern consumer trends, such as Omachi Self-Heating Hotpot, Nam Ngu Ly Son chilli garlic fish sauce, and Wake-Up 247 energy drinks.

By combining strong R&D capabilities with advanced technology, MCH has shortened its product development cycle to under 12 months – about twice as fast as the FMCG industry average. Between 2018 and 2024, nearly 20 per cent of its revenue came from new products, highlighting the strength of its innovation-driven growth strategy.

Expanding into international retail chains further demonstrates MCH’s ability to compete globally, showcasing the growing capacity of Vietnam’s consumer goods sector in quality management, logistics, and compliance with global standards. This milestone also strengthens the position of Vietnamese products within the regional consumer value chain.

After restructuring its distribution network, MCH expects to return to positive growth in Q4, setting a strong foundation for recovery in 2026. The company’s new direct coverage initiative aims to optimise inventory and logistics to ensure products reach points of sale closest to consumers.

“Q3 revenue fell 5.9 per cent on-year and earnings before interest, taxes, depreciation, and amortisation were down 7.1 per cent, mainly due to short-term impacts from our new direct coverage model,” said Huynh Viet Thang, CFO of Masan Consumer. “The initiative, now rolled out in 34 provinces, has already started showing positive results since October.”

Centred on people, technology, and connectivity, direct coverage has streamlined operations by restructuring the sales force by region, automating the ordering system, and connecting sales representatives directly with points of sale. As a result, direct coverage has increased by 40 per cent to 345,000 points of sale, while the share of wholesale channels fell from 60 to 30 per cent. Labour productivity rose by 50 per cent, with costs remaining stable.

“Restructuring the distribution system is the right step for medium- and long-term growth,” said Danny Le, CEO of Masan Group. “We are moving towards modernising the entire consumer value chain in Vietnam.”

MCH is expected to return to growth in Q4. The company is also preparing for an initial public offering with advisory from international investment banks.

“The company is likely to list on the Ho Chi Minh City Stock Exchange by late 2025 or early 2026, supported by its solid financials and positive market sentiment,” a representative of Masan Group’s board of directors said. “A successful listing would pave the way for inclusion in the VN30-Index, broadening our investor base and reinforcing our position as a leading consumer goods company.”

Masan Group recorded its strongest quarterly profit since early 2022, supported by improved performance across WinCommerce, Masan MEATLife, and Masan High-Tech Materials. Building on this momentum, MCH is expected to enter a new growth phase from late 2025 to 2026 as it completes restructuring and advances plans for a public listing.

Focusing on distribution optimisation, R&D, and international expansion, MCH aims to strengthen its competitiveness in the evolving consumer goods market, positioning itself as a top Vietnamese brand built on quality, innovation, and operational efficiency.

The only consumer company named in top 10 listed firms by market cap Masan Consumer, the consumer goods arm of Masan Group, has seen its stock price soar more than 240 per centin the year to date.

Masan Consumer Holdings honoured with consecutive “Great Place To Work” certifications Masan Consumer Holdings received the prestigious “Great Place to Work” certification from Great Place to Work for the second year in a row in November.

Masan Consumer’s S&P Global ESG Score outperforms over 85 per cent of global peers Masan Consumer has announced that the company has achieved a 48 S&P Global ESG score from S&P Global, the world’s leading provider of credit ratings.

For Jabil, sustainability is the integration of environmental health, social responsibility, governance, and economic growth to create thriving, diverse, and resilient business operations for employees and the communities in which the company operates.

Jabil’s site in Ho Chi Minh is a shining example of the company’s commitment to building a sustainable future from the inside out.

Established in 2007, Jabil in Vietnam has made remarkable strides in creating a healthier environment, empowering its local communities, and nurturing a thriving, resilient workforce, areas Jabil believes it can make the biggest impact.

Environmental responsibility at the core of operations

Rooted in that belief, environmental responsibility begins from the ground up at Jabil in Vietnam. The site continuously initiates energy-saving solutions, waste reduction initiatives, and wastewater recycling to minimise its operational footprint.

Tree-planting campaigns and green workspace efforts such as the “Go Healthy, Go Smoke Free” campaign to raise awareness around smoking cessation, a “Green Road” initiative promoting public transportation and electric vehicle use, and other projects are carried out frequently at Jabil Vietnam to strengthen environmental awareness among employees and reduce the site’s CO₂ footprint.

In July, Jabil was presented with the Ho Chi Minh City Environmental Award 2025 in recognition of these efforts to build a cleaner, greener future.

Khanh Nguyen, operations director at Jabil in Vietnam (second from right), received the Ho Chi Minh City Environmental Award 2025

“We treat sustainability as a long-term investment. Whether it’s through reducing energy consumption or optimising waste management, every effort we make can help shrink our environmental impact and improve operational efficiency,” said Khanh Nguyen, operations director at Jabil in Vietnam.

Beyond the factory walls, Jabil in Vietnam aims to make a lasting social impact. Through the company’s Jabil Cares community engagement platform, the site participates in volunteering, charity campaigns, and education-based initiatives throughout the year.

Jabil in Vietnam also contributes to Jabil’s global goal of giving back 500,000 volunteer hours annually to local communities and organises career workshops to inspire and guide the next generation.

As part of its initiative to support and invest in talented young leaders, each year Jabil in Vietnam supports around 20 university students in their third year and last year of studies in either science, engineering, technology, or business courses by covering their tuition and educational expenses.

Additionally, the scholars will also be offered training, internships, and potential career opportunities at Jabil.

“It’s inspiring to see how our teams continuously deliver quality for customers while also making time to give back to their community and develop themselves,” said Tin Phung, senior business unit manager. “This culture of purpose and progress is what makes Jabil’s Vietnam site special.”

A sustainable company starts with a sustainable workforce. At Jabil in Vietnam, employees are supported through internal scholarship programmes, structured development plans for engineering talent, and career path initiatives across all levels.

Special focus is placed on creating an inclusive culture, where women are encouraged to pursue leadership roles and all employees are given opportunities to grow. This strong people-first culture earned Jabil in Vietnam the Sustainable Workplace Award 2025 and a place among the Best Companies to Work For in Asia 2025 by HR Asia this August.

“At Jabil, sustainability is both a responsibility and a strategy,” said Huu Binh, senior finance controller at Jabil in Vietnam. “We believe our success lies in how well we care for our environment, our people, and our communities. These achievements are a reflection of the collective heart and effort of our entire team.”

Jabil’s employees in Vietnam join hands on a tree-planting campaign, showing that a sustainable future starts from within

As industries around the world seek to redefine what responsible business looks like, Jabil in Vietnam demonstrates that a sustainable future starts from within.

Jabil Vietnam marks 15-year journey in Vietnam This year marks the 15th anniversary of Jabil in Vietnam. On this occasion, Victor Brizuela, operations director of Jabil Vietnam, spoke with VIR’s Thanh Van about the company’s 15-year journey in the country with a focus on manufacturing operations and talent strategy.

Jabil Vietnam champions diversity, prioritizes wellness, and leads in innovation Khanh Nguyen, Jabil’s human resources manager in Vietnam, delves into this inspiring evolution with VIR’s Thanh Van, highlighting the company’s unwavering dedication to career progression and top-tier operational standards through strategic collaborations and technological innovation.

Jabil awards 30 Vietnamese students scholarships On April 1, Jabil announced that the company has recently awarded 30 local university students with its Jabil Vietnam Scholarship, the company’s initiative to support and invest in the talented young leaders of tomorrow.

Taking place on October 23, the event gathered regional media, industry partners, and company executives to discuss how Michelin is integrating innovation, data, and sustainability into its operations as part of Michelin’s long-term growth strategy in the Asia-Pacific region.

The event opened with remarks from Manuel Fafian, president and managing director of Michelin Asia-Pacific, who outlined the company’s evolution from a tyre innovator to a global manufacturer of advanced materials and mobility solutions.

“Our ambition goes beyond performance,” he said. “We are building a future where every product, every solution, and every experience contributes to a better way forward – for people, for profit, and for the planet. Today’s Media Day is a showcase on how we are bringing this future to life.”

From the pioneering role in the 1899 electric land-speed record, to the current leadership in sustainable tyre technologies, Michelin continues to push boundaries.

The keynote sessions and workshops showcase Michelin’s transformation into a composite solutions powerhouse, with applications spanning mobility, healthcare, aerospace, and low-carbon energy sectors.

Cyrille Roget, Michelin’s Technical and Scientific Communication director, showcased the Group’s latest progress in sustainable tyre design, stressing the importance of life cycle assessment, bio-based materials, and optimised rolling resistance.

He noted that more than 80 per cent of a tyre’s ‘environmental footprint’ occurs during use, highlighting the need for comprehensive design and responsible production practices.

A key highlight of the event was the panel discussion featuring Michelin’s strategic partners: DHL, Mon Transport and SweetVarnVarn, key opinion leaders in the industry.

The session explored how collaboration across industries is accelerating sustainability in logistics, manufacturing, and mobility, with joint initiatives aimed at scaling sustainable logistics and measuring impact through shared key performance indicators and environmental goals in emerging markets. The discussion explained the importance of shared values, innovation, and long-term vision in overcoming challenges and driving measurable impact.

A key production station at the Nongkhae site

Participants also toured two key production areas at Michelin’s Nongkhae site – aircraft tyres and truck and bus tyres – for a close-up view of how the company’s focus on innovation and sustainability translates into real-world manufacturing.

The visits highlighted the advanced technologies and engineering precision behind Michelin’s products, demonstrating how performance and purpose are integrated on the factory floor.

The event concluded with a MICHELIN Guide dining experience curated by GOAT Bangkok, a One MICHELIN Star restaurant. The exclusive menu, inspired by the theme of ‘composites’, paid homage to a core element of Michelin’s technological journey.

Just as composites combine diverse elements to create materials that are stronger, lighter, and more adaptable, each dish on the menu blended regional Thai ingredients, culinary techniques, and storytelling to form a unique gastronomic experience.

The result was a multisensory journey that mirrored Michelin’s fusion of science, sustainability, and creativity – transforming the invisible into the unforgettable.

New managing director for Michelin Vietnam, Cambodia, Laos and Myanmar Jason Tan Jing Shen has been named managing director for Michelin in Vietnam, Cambodia, Laos, and Myanmar.

Michelin Leases Kilometres, Not Tyres, in New Sustainable Mobility Play Longer-lasting compounds and 3-D-printed treads signal a shift from selling tyres to leasing kilometres, a model that could recalibrate after-sales revenue streams.

Michelin drives sustainable mobility with AI and innovation Michelin is accelerating its digital transformation with the use of AI and advanced analytics to drive smart, safe, and sustainable mobility in the Industry 4.0 era.

On October 30 in London, during the Vietnam–UK High-Level Economic Conference attended by Party General Secretary To Lam, Minister of Finance Nguyen Van Thang presented a series of cooperation documents between the Ministry of Finance (MoF) and UK counterparts.

These included an intergovernmental agreement on customs collaboration, as well as MoUs with the UK’s Foreign, Commonwealth and Development Office on green finance, UK Export Finance (UKEF), J.P. Morgan, and The CityUK to support Vietnam’s financial market access and the development of an international financial centre.

These agreements mark an important step in deepening the friendship and cooperation between Vietnam and the UK, paving the way for broader economic and financial collaboration.

In particular, the Agreement on Cooperation and Mutual Administrative Assistance in Customs establishes a comprehensive legal framework for coordination and information sharing between the two sides. It will support the effective enforcement of customs laws, facilitate trade flows, and promote smoother, lawful export–import and border procedures.

As a co-chair of the International Partners Group alongside the European Union under the Just Energy Transition Partnership in Vietnam, the UK has been actively supporting and financing Vietnam’s projects to reduce emissions and respond to climate change.

The MoU on Green Finance Cooperation aims to formalise and deepen collaboration in boosting sustainable finance, greening the capital market, and mobilising public-private and international resources for green growth. This takes on even greater meaning as the two countries have elevated their bilateral relations to a Comprehensive Strategic Partnership.

This milestone demonstrates both sides’ commitment to advancing cooperation on sustainable growth, clean energy, green infrastructure, and climate resilience.

To leverage London’s position as one of the world’s leading international financial centres with strengths in capital markets, international banking, insurance, green finance, and fintech, the MoU between Vietnam’s MoF and TheCityUK establishes and reinforces official cooperation frameworks for sharing experience in building, managing, and operating an international financial centre in Vietnam.

The MoU also paves the way for joint training and capacity-building initiatives for financial centre management officials, helping Vietnam prepare a skilled workforce for its future international financial centre.

The MoU between the MoF and J.P. Morgan opens new prospects for collaboration with one of the world’s leading financial institutions and reflects Vietnam’s determination to expand international cooperation, enhance fiscal and financial management capacity, strengthen sustainable capital mobilisation, and solidify its position on the global financial map.

Meanwhile, the MoU on Financial Cooperation between the MoF and UK Export Finance (UKEF) aims to strengthen collaboration in financing projects in Vietnam that utilise UK exports, further deepening bilateral economic and financial ties.

These agreements reflect the strong, results-oriented cooperation between the UK and the MoF. They reaffirm both sides’ shared vision of expanding economic and financial collaboration, deepening institutional ties, and creating long-term partnerships with leading UK financial organisations – a fitting milestone as the two countries elevate their relationship to a Comprehensive Strategic Partnership.

Vietnam Customs signs cooperation deal with UK authorities Vietnam Customs has signed a Declaration of Intent with His Majesty’s Revenue and Customs (HMRC) of the United Kingdom, strengthening bilateral cooperation on trade and border management.

Vietnam and UK elevate ties to comprehensive strategic partnership Vietnam and the UK agreed to elevate their bilateral relationship to a comprehensive strategic partnership (CSP), according to a joint declaration released on October 29.

Vietjet orders 100 Airbus A321neo aircraft Vietjet has made a significant order for 100 Airbus A321neo aircraft, marking a new milestone in UK-Vietnam ties.

From November 4 to November 10, Vietjet will offer thousands of tickets priced from only 0 VND (excluding taxes and fees), together with an additional 20kg of free checked baggage (terms and conditions apply) for passengers booking Eco tickets on the Ho Chi Minh City – Manila route via www.vietjetair.com and the Vietjet mobile app. The promotion is valid for flight periods from November 22 to March 31, 2026 (Flight schedules may vary depending on the route. Note: The promotion does not apply during peak travel periods).

Vietjet’s Ho Chi Minh City – Manila route will serve passengers from November 22, with 10 flights per week, providing passengers with convenient travel options between the two destinations, two countries and expanding the airline’s extensive network across Vietnam and the Asia-Pacific region.

With Vietjet’s latest offers, Manila and the Philippines are now within easy reach. From the bustling capital, travellers can easily connect to famous island destinations such as Boracay, Palawan, and Cebu, and experience the country’s lively culture, festive spirit, and distinctive island cuisine. Meanwhile, Ho Chi Minh City serves as Vietnam’s leading economic and tourism hub, perfectly positioned for seamless connections to destinations across Vietnam and the region.

Every Vietjet flight offers a joyful experience with friends and family, powered by a modern, fuel-efficient fleet, professional crews, and warm service. Passengers can enjoy freshly prepared Vietnamese and international dishes such as Pho Thin, Banh Mi, and iced milk coffee, along with lively in-flight cultural performances at 10,000m.

Vietjet’s new route offers travellers an easy and affordable way to explore the Philippines’ vibrant culture and island destinations.

Vietjet lifts aviation training to new heights with Airways Aviation Vietjet has partnered with global aviation education leader Airways Aviation to advance high-quality training for the airline industry.

Vietjet wins top honours for safety, service, and regional leadership Vietjet has been named the Grand Winner in the Tourism category at the 2025 ASEAN Business Awards, highlighting its role in promoting regional travel and cultural exchange.

Vietjet orders 100 Airbus A321neo aircraft Vietjet has made a significant order for 100 Airbus A321neo aircraft, marking a new milestone in UK-Vietnam ties.